The mockumentary-style video introduces “M,” a loving but hilariously overprepared family friend who always goes the extra mile to take care of those she loves.
In the video, “M” helps the Heussaff family through various scenarios—being ready to put out a fire amid a kitchen mishap, calling an ambulance when Erwan simply catches a cold, and helping Dahlia train to become a prima ballerina—all because she genuinely cares and wants them to be prepared for anything life throws their way. While her methods might be a bit “extra,” her heart is always in the right place. The video ends with a simple but powerful question: “Do you have someone who cares as much as you do?” followed by Manulife’s tagline, “Where will better take you.”
The campaign resonates with the family’s authentic experience with Manulife. “Manulife has really helped our family plan ahead and build financial security for our family’s future,” said Anne Curtis, a Manulife policyholder since 2009. “This new digital film is a fun and creative way to show people the kind of care and support we’re receiving from Manulife.”
| Client | Manulife Philippines |
| Accounts | Gianne Bernabe, Teri Malvar |
| Director | King Palisoc |
| Executive Producer | Maxx Galang |