This Side Up is a storytelling company for advertising, entertainment and learning.
We think of This Side Up as a story creation lab where things are cooked and tweaked and imagined to resonate with its audience: the clients we serve, the audience that consumes the work and the creators who make it. Collaboration is key to our campaigns.
We create campaigns for our clients. We have writers, artists and strategists to execute IMC and content strategy across platforms.
We work closely with creative agencies and networks to act as a production or content house. We have a stable of directors and producers ready to roll.
We have a Story Lab where we gather creators, artists and producers, and the magic happens.
We create content in all formats across platforms. And we are guided by two questions:
Will the work matter to our target audience? Will the stories we tell make a difference for the better?
Our creators are award-winning writers and filmmakers. They are trained in telling stories for the big screen and flexing their talent in all manner of expression, across platforms.
In this world of fake news, I am now even more drawn to real stories.. I always end up taking on documentary assignments and unscripted projects. Examining the human condition amazes and frustrates me at the same time. Whether droids take over the world or not, a good story is still a currency that will always be relevant to humans.
Managing Director · Entertainment Head · Don’t call her ma’am · Insomniac
I like telling stories with honesty. It doesn’t matter if it’s a story for a film, a 15 second ad or a music video; if any of it is worth sharing then I will share it to you in the most truthful way possible. We are mostly drawn to stories because it makes us feel something, and that’s what I aim to do in most of my work. If any of my stories remind you that you are alive, then that’s when I feel most accomplished.
Managing Partner & Director · Music Champion · Barista · Filmmaker
I live for those stories that make you lean in and suddenly hit you right in the feels. I'm all about crafting narratives that are not just fun but also moves you. When it comes to visuals, my goal is to freeze moments of emotion that words can't quite pin down. I love having a collaborative atmosphere both on and off set, and bring that fun energy to making cool shit with you.
Director · DJ · Steady Hits · Good Vibes · Filmmaker
I am dedicated to telling stories about women and the LGBTQ+ community. My background as a feature filmmaker has taught me how to bring out the beauty and the tenderness in the everyday; balancing authenticity with a visual style that speaks to the now, my work aims to rewrite beauty standards that goes beyond societal norms.
Director · For Woman by Woman · Perpetual Student · Kpop Stan · Filmmaker
Stories help me make sense of the world. Watching and reading stories from other people help me understand, however briefly, the crazy world we live in. In my work I try to match that crazy with some crazy of my own. I have an easier time processing real, honest and grounded stories if I wrap them up in the fantastical. Is this a story? Am I...real? ARE ANY OF US
Creative Director · Otaku · Sleepy 16 bit · Filmmaker
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and even interns.
TSU Entertainment organizes screenings and syndication for its existing library.