We create content that mobilizes the power of videos that help brands tell their stories that resonate with users.
Who We Are
Storytellers. Brand Specialists. Media Experts. This Side Up is composed of talented individuals who have strong passion for creativity and brand strategy.
MONSTER JIMENEZ | Managing director
An award-winning filmmaker, Monster wrote and produced the indie hit comedy, “Big Time” bagging numerous honors including eight nominations at the 29th GawadUrian. Her full-length documentary “Kano: An American and His Harem” is rated by some local critics as one of the best films of 2010, winning awards locally and abroad.
With her undeniable creative skills and a natural knack for business, Monster gives This Side Up the edge as she heads the company.
KING PALISOC | DIRECTOR
King’s storytelling skills is influenced by his love for music and movies. Both of which he can create well. His latest award-winning movie, TANDEM, has shown around the world and had a nationwide release in 2015. He’s made music videos for the country’s biggest artists and has won gold in the Araw Awards for his work with Philippine Airlines.
Jet Cornejo | Accounts and Marketing Head
Jet’s deep involvement in Sales, Marketing, Communications, Distribution, Operations and Business Development throughout his career has greatly honed his strong entrepreneurial spirit.
His 12 years of corporate career in Nestlé together with his wide experiences on various fields provide Jet knowledge in all sides of commerce: TV and commercial production, agency work, life insurance and marketing, making him the perfect Accounts and Marketing Head for This Side Up.
OMAN TANCHINGCO | BRAND STRATEGIST
Oman’s 20 years in advertising and marketing communications began at Leo Burnett in 1994 as he handles the agencyʼs key clients P&Gʼs Rejoice and Vidal Sassoon, Glaxo-Wellcom, Insular Life, Islacom and Max Factor. He then expanded his experience by moving to Ogilvy & Mather Philippines in 1997, handling Pondʼs, Bisolvon, Pharmaton, Fort Bonifacio, Equal and Absolute Water. He also established and headed the regional pilot for Ogilvy Events before setting up marketing services agency Beaverworks.
Now, his expertise in advertising, marketing and branding which he has acquired through years of pure experience is undeniably one of the pride of This Side Up.
GIANNE BERNABE | EXECUTIVE PRODUCER
Holding the key accounts of This Side Up, Gianne has produced countless commercials and is also the Head of Production for the company. Under her belt, Gianne’s accounts include Campaigns & Grey, Lowe Worldwide, Ayala Land and Avida Realty, L’Oreal, and DDB Worldwide to name a few of her regulars.
Her recent notable works include KALIGTASAN ,a documentary project on disaster preparedness for Smart Telecommunications, which won at the Philippine Quill Awards in 2013 and TENANT CONFERENCE, an event launch video on Robinson’s Malls which was cited by Quill for achieving the highest global standards in business communications for live events.
TEEN SANTIAGO | EXECUTIVE PRODUCER
Teen joins TSU almost fresh off the UP Film Institute. She aspires to be a director someday, making her the perfect producer as she lends her creative inputs and organizational skills for someone who just got her feet wet.
Her short film “Galimgim,” which received the UPFI 2011 Special Award for Narrative, was also screened in the 3rd Bangkok International Student Film Festival, 2013 Mumbai Women’s International Film Festival and Cinema One Originals 2013.
Her recent stint as an account executive for an advertising agency also gives her sufficient background in advertising.
