World Health Organization

Unang Yakap

Documentary, Advocacy,

  • Advocacy

Credits:

Client:World Health Organization
Agency:Shift Interactive
Director:Monster Jimenez
Producer:Gianne Bernabe
Cinematographer:Anne Monzon
Production Manager:Rom Castillo / Pamela Baldevieso
Task:A campaign to revive an age-old practice that can save millions of lives. It is an interesting challenge because it is a campaign to change behavior and replacing costly heat lamps with the free warmth of a mother’s embrace.
Solution:WHO has set out to campaign FIRST EMBRACE (Unang Yakap) worldwide. It is the practice of immediate skin-to-skin contact of mother and her newborn. This Side Up has created various content that has entered newsfeeds and shared organizally by many fellow advocates.