Credits:
Client: | World Health Organization |
Agency: | Shift Interactive |
Director: | Monster Jimenez |
Producer: | Gianne Bernabe |
Cinematographer: | Anne Monzon |
Production Manager: | Rom Castillo / Pamela Baldevieso |
Task: | A campaign to revive an age-old practice that can save millions of lives. It is an interesting challenge because it is a campaign to change behavior and replacing costly heat lamps with the free warmth of a mother’s embrace. |
Solution: | WHO has set out to campaign FIRST EMBRACE (Unang Yakap) worldwide. It is the practice of immediate skin-to-skin contact of mother and her newborn. This Side Up has created various content that has entered newsfeeds and shared organizally by many fellow advocates. |