Task: | How does one stay creative in the time of the pandemic? The task was to create an initiative that would still allow the creatives of This Side Up to express ourselves. |
Solution: | The team produced a livestreaming series and having candid interviews with artists from different fields such as Ryan Cayabyab, Chiara Zambrano and Jason Magbanua. Because everyone one was home, we were able to get celebrity guests who also wanted to talk about creativity being redefined and valued during the height of the pandemic. |