IKEA Philippines

Sleep

An ingenuous way to show the powers of a restful sleep

  • Madvertising
  • Lifestyle
  • Urban

Description:

Our role: Script and concept collaboration with the client. After a long day of fighting stress at work and wrestling with traffic, there’s a common feeling of being battered and beaten. The home becomes a place of recharging. After refreshing and getting a restful sleep, there’s a Filipino phrase that goes: Tao na ulit ako (I feel like a person again). Director King Palisoc creates a short film that literally makes us feel this transformation in the comfort of one’s home.

Credits:

Client:IKEA Philippines
Director:King Palisoc
Producer:Teen Santiago