THE EXPLODING ADVERTISING SPACE
By Monster Jimenez
In the old days, advertising was pretty much stationary: in the living room telly, radio, theater and even outdoor advertising. Today, advertisers can see the potential of the screens that consumers bring with them everywhere. Suddenly the demand for content for these mobile screens—smartphones and tablets—has exploded in the last few years.
Creating big budget commercials encourages specialization. Advertisers pick a “food director” who in turn hires a food stylist who comes with an army; or a “beauty director” who gets the top make-up artist and a separate stylist who assigns a look for the endorser whose talent fee is equal to the entire production budget. For many big brands, big commercials will always have its need.
The structure of our company—light and lean—makes us flexible and conducive to multi-tasking. And this is where we come in; THIS SIDE UP is a creative production shop that can cater directly to clients and ad agencies.